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| This is where it all started - The mall concept. The idea was that millions of people would flock to on-line malls, and spend lots of money. The truth is, you don't really need a mall to get your traffic. Most surfers will use search engines, or banner links to find your site. | |
| If your only exposure is the mall arena, you are limiting your sites potential. The same holds true for yellow pages and internet phone books. You'll get a few hits from these services, but nowhere near the number you will from search engines. | ||
| If you run a site selling molecular solar sensitive radial hydraulic pumps, you probably should get into the phone books. People WILL use these resources to locate hard to find, or inconspicuous products and services. | ||
| The mall concept will always be around, and phone books will migrate to what they're good at - locating people and obscure services.
To learn how to use phone books to your advantage, and find out what mall sites don't want you to know, order our free newsletter. | ||
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